The college parody album that defined a decade of Indie-Pop music โฃโฃ
Just one look at MGMTโs memorable 2007 debut album cover sparks a youthful shock of nostalgia for many. ๐๐ณ๐ข๐ค๐ถ๐ญ๐ข๐ณ ๐๐ฑ๐ฆ๐ค๐ต๐ข๐ค๐ถ๐ญ๐ข๐ณ, a psychedelic compilation of optimistic juvenility, boasted three anthems; โ๐๐ช๐ฅ๐ดโ, โ๐๐ญ๐ฆ๐ค๐ต๐ณ๐ช๐ค ๐๐ฆ๐ฆ๐ญโ and โ๐๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐๐ณ๐ฆ๐ต๐ฆ๐ฏ๐ฅโ that would lay the framework for both MGMTโs & Indie-Popโs iconic sound for years to follow. โฃโฃ
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The initial intention though of ๐๐ณ๐ข๐ค๐ถ๐ญ๐ข๐ณ ๐๐ฑ๐ฆ๐ค๐ต๐ข๐ค๐ถ๐ญ๐ข๐ณ, and the American duoโs creative process was much more congruent with college-life stoner fun than industry-innovating artistry. Ben Goldwasser and Andrew VanWyngarden met in freshmen year at Wesleyan College, a smaller prestigious college for promising artists. It is here in Connecticut where the hit singles on the album were originally conceived in Goldwasserโs dorm room. At the time, the pair were purely experimenting with music for pleasure and satire, often performing to small crowds across their College, where they would purposely dress in excessive rockstar attire and poke fun at the Hollywood elites. This would all be altered by one phone call by Columbia records in 2006, signing the creative duo directly out of college after hearing two of the three monstrous singles. With new found resources and the endorsement of a major record deal, MGMT would move out to New York to record the remainder of the album and release the debut in late 2007. โฃโฃ
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The timing of the release would prove to contribute to the perfect storm that was the ever-growing underground indie rock scene. 2007-2008 would bear witness to the birth of the revolutionary iPhone and Twitter platform, two mediums that would naturally compliment the futuristic, early internet-age themes of the album. ๐๐ณ๐ข๐ค๐ถ๐ญ๐ข๐ณ ๐๐ฑ๐ฆ๐ค๐ต๐ข๐ค๐ถ๐ญ๐ข๐ณ would eventually help shape the framework of Indie Rock/Synth-Pop alongside groups like M3 & Passion Pit, adapting distorted synths and lo-fi recorded drums to create chart-topping hits. โฃ